In 2017, Dani Spikes founded the BeLoved Box, a subscription box designed to help busy couples inject some intimacy back into their lives. According to Spikes, the BeLoved Box was born out of necessity and started when Spikes used a couple of $50 Amazon gift cards to purchase her first small batch of all-natural ingredients to treat her husband’s eczema. The massage oils she created with them were a hit with her husband, leading Spikes to start working on a host of other products via a subscription box model.
With a zero-dollar marketing budget, the couple relied on some unique guerrilla marketing tactics, like strategically leaving BeLoved Box products around hotels. A week later, she received a call asking her to pitch the product to the CEO of Roam Resorts, leading to her first international distribution deal.