Dani and Stephen Spikes BeLoved Box founders

 

In 2017, Dani Spikes founded the BeLoved Box, a subscription box designed to help busy couples inject some intimacy back into their lives. According to Spikes, the BeLoved Box was born out of necessity and started when Spikes used a couple of $50 Amazon gift cards to purchase her first small batch of all-natural ingredients to treat her husband’s eczema. The massage oils she created with them were a hit with her husband, leading Spikes to start working on a host of other products via a subscription box model.

With a zero-dollar marketing budget, the couple relied on some unique guerrilla marketing tactics, like strategically leaving BeLoved Box products around hotels. A week later, she received a call asking her to pitch the product to the CEO of Roam Resorts, leading to her first international distribution deal.

 

Dani and Stephen Spikes BeLoved Box founders

 

In 2017, Dani Spikes founded the BeLoved Box, a subscription box designed to help busy couples inject some intimacy back into their lives. According to Spikes, the BeLoved Box was born out of necessity and started when Spikes used a couple of $50 Amazon gift cards to purchase her first small batch of all-natural ingredients to treat her husband’s eczema. The massage oils she created with them were a hit with her husband, leading Spikes to start working on a host of other products via a subscription box model.

With a zero-dollar marketing budget, the couple relied on some unique guerrilla marketing tactics, like strategically leaving BeLoved Box products around hotels. A week later, she received a call asking her to pitch the product to the CEO of Roam Resorts, leading to her first international distribution deal.